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ActiveCampaign

Effortless email & marketing automation for any business

Grow your business with AI-powered automation that suggest, personalize, and validate your marketing campaigns.
capterra
4.6
4.5
getapp
4.6

ActiveCampaign overview

Your solution for personalized email marketing, automation, and sales engagement. Automate across your entire marketing stack with 900+ integrations.

ActiveCampaign is a customer experience automation platform combining email marketing, CRM, and sales automation to streamline business communications. It allows businesses to create personalized email campaigns, automate workflows, and track customer interactions with built-in CRM. With features like lead scoring, behavioral tracking, and in-depth analytics, ActiveCampaign helps improve engagement, optimize marketing, and enhance customer experiences.

What are the features of ActiveCampaign ?

Advanced Automation Workflows
ActiveCampaign provides advanced automation capabilities that allow users to create complex workflows, including automated email sequences, CRM updates, lead scoring, and more. These workflows can be personalized based on user behavior, enhancing the customer journey.
Email Marketing
With a wide range of templates and customization options, ActiveCampaign enables users to create and send personalized email campaigns. Its drag-and-drop editor makes it easy to design visually appealing emails, while segmentation and dynamic content features help deliver the right message to the right audience.
Sales & CRM Integration
ActiveCampaign includes a built-in CRM system that integrates with its automation features. This allows sales teams to manage leads and deals, track customer interactions, and automate follow-ups based on user activity, helping streamline the sales process.
Customer Experience Management
ActiveCampaign offers tools to help businesses manage customer experiences at every stage of the funnel. This includes lead scoring, behavioral tracking, SMS messaging, and customer surveys, all designed to improve engagement and retention.
Analytics & Reporting
The platform provides in-depth analytics and reporting to measure campaign performance, track engagement, and optimize marketing efforts. These insights allow businesses to make data-driven decisions, improving overall effectiveness and ROI.
Content Creation Studio
Look your best and convert more customers. From emails and landing pages to AI-generated content, our creative tools deliver professional, conversion-ready campaigns.
  • Marketing automation
  • Dynamic email marketing
  • Build smart contact lists
  • Design emails, forms, and landing page
  • Built-in CRM system
  • Analytics and reporting
  • Segmentation and personalization
  • Customer experience surveys
  • Lead scoring and behavioral tracking

 

Pros and Cons

Pros
  • Reduce delivery time with custom templates
  • Track effort to impact with OKR planning
  • Manage complex projects at scale
  • Flexible workflows for every team
  • Tasks, docs, spreadsheets, and more
Cons
  • Reduce delivery time with custom templates
  • Track effort to impact with OKR planning
  • Manage complex projects at scale
  • Flexible workflows for every team
  • Tasks, docs, spreadsheets, and more

Customers reviews

Denislav Jeliazkov
Founder & Investor

Reputation has a lot of promise, but it’s lacking a layer of polish and integration that allows for it be extremely efficient for power users. It’s clunky to handle if you use it for a lot of tasks/projects.

Denislav Jeliazkov
Founder & Investor

Reputation has a lot of promise, but it’s lacking a layer of polish and integration that allows for it be extremely efficient for power users. It’s clunky to handle if you use it for a lot of tasks/projects.

Denislav Jeliazkov
Founder & Investor

Reputation has a lot of promise, but it’s lacking a layer of polish and integration that allows for it be extremely efficient for power users. It’s clunky to handle if you use it for a lot of tasks/projects.

Denislav Jeliazkov
Founder & Investor

Reputation has a lot of promise, but it’s lacking a layer of polish and integration that allows for it be extremely efficient for power users. It’s clunky to handle if you use it for a lot of tasks/projects.

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